LinkedIn Ads have become a fascinating, yet often misunderstood, platform. It’s a place where success stories, fierce competition, and mystery coexist. While LinkedIn itself continues to grow steadily as the go-to network for professionals, many still view LinkedIn Ads as expensive, unprofitable, and elusive. But is it really?
Table of Contents
In this guide, we’ll break down the real costs, value, and actionable steps for implementing LinkedIn Ads campaigns that actually deliver results. Let’s clear the air and set you on the path to success.
1. How to Create a LinkedIn Ads Account
Before you can start advertising, you need to set up a LinkedIn Ads account. Here’s how to do it:
- Visit LinkedIn Campaign Manager to create an account.
- Set up your billing details.
Once this is done, you’re ready to start planning your campaigns—but don’t rush! There are crucial steps to take before you spend a cent on ads.
2. How to Configure Your LinkedIn Ads Account
Just like with Google Ads (as we mentioned in our Google Ads Guide), you need to configure your LinkedIn Ads account before you start spending. Proper setup is key to maximizing the effectiveness of your campaigns. Here’s what you need to focus on:
- Conversion Tracking: Ensure you’re tracking the right actions (leads, form submissions, purchases, etc.) so you can measure ROI accurately.
- Custom Audiences: Build custom audience lists by uploading your existing contacts, retargeting website visitors, or using LinkedIn’s powerful targeting options to reach the right professionals based on job title, industry, or company size.
Taking the time to configure these settings will set the foundation for more effective and measurable campaigns.
3. Choose the Best Campaign Format for Your Needs
LinkedIn offers a variety of ad formats tailored to different campaign objectives. Choosing the right one depends on your goals, whether it’s brand awareness, lead generation, or driving website traffic. Here are some of the most useful LinkedIn ad formats:
- LinkedIn InMail: Deliver personalized messages directly to your target audience’s LinkedIn inbox. This is a powerful format for direct engagement and personalized communication.
- LinkedIn Sponsored Content: Promote content directly in your target audience’s feed. This format is great for increasing brand visibility and engagement.
- LinkedIn Text Ads: A more traditional format, text ads appear on the sidebar and are ideal for simple, no-frills campaigns aimed at driving clicks to your website or landing page.
Pro Tip: Choose the format that best aligns with your objectives. InMail is great for personalized outreach, while Sponsored Content helps with brand awareness and engagement.
4. Key Things to Know About LinkedIn Ad Costs
Now let’s talk about costs—LinkedIn Ads are notoriously pricier than platforms like Facebook or Google. However, the precision targeting options make it worth the investment. Here are some key things to keep in mind:
- Daily Budgets: The minimum daily budget for LinkedIn Ads is typically around $10/€10 per day. This is something to keep in mind when planning your budget.
- Peak User Activity: LinkedIn users are most active during the workweek, Monday to Friday, from around 8:30 AM to 6:30 PM. Make sure to time your ads accordingly to maximize exposure when your audience is online.
While the costs might seem higher compared to other platforms, the value lies in LinkedIn’s ability to target specific professionals by job title, company, and even seniority—something you won’t find on other social networks.
Why Is LinkedIn Ads So Valuable?
LinkedIn Ads are valuable because of one key feature—professional targeting. You can specifically target people by job title, industry, seniority, and even specific companies, making it an incredibly powerful tool for B2B marketers, recruiters, and businesses offering high-value services.
No other social platform offers this level of precise targeting for professional audiences, which is why LinkedIn Ads are worth considering despite the higher costs.
Final Thoughts
Creating successful LinkedIn Ads campaigns takes careful planning and execution. From setting up your account and configuring custom audiences to selecting the right ad format and managing your budget, there’s a lot that goes into making LinkedIn Ads work. But when done right, the results can be game-changing for your business.
If you’re ready to maximize your LinkedIn Ads results or need guidance on where to start, reach out to our expert team at CALESSIA Digital. We specialize in LinkedIn Ads and can guide you through the process to ensure you get the best return on your investment. Better yet, try our Social Media Digital Audit services to get a full analysis of your current strategy and actionable insights for improvement.
Related articles:
10 Things You NEED to Know About Facebook Ads
