If you want to know how to have a quality website for your short-term rental, this requires the creation of a customized strategic marketing solution. Increasingly considered an alternative to hotels, short-term rentals offer a significant opportunity for temporary accommodation providers to maximize their revenues through a direct booking system.
Table of Contents
How to Have a Quality Website that Offers Direct Booking.
Technological advancements and extensive research in web development have reached a point where setting up a quality website now allows individual accommodation providers, like property owners and concierge services, to receive direct bookings on their websites, automated for efficiency.
A 2017 study by Phocuswright on online travel noted that 31% of accommodation bookings in Europe were made directly with providers, up from 26% in 2016, marking a significant shift from traditional and powerful travel agency platforms.
In this light, creating a quality website for short-term rentals has become crucial for property owners and investors to maximize their rental income.
Designing a Quality Website for Short-Term Rentals.
Simply having a website is not enough to maximize your rental income. To leverage all the marketing strategies you have put in place to promote your short-term rental offers, your website must be of high quality so that it can effectively contribute to generating revenue. A quality website for a short-term rental should not only be aesthetically pleasing, but also functionally robust.
Having a quality website is the cornerstone of the success of your rental investment. Its design should be handled by web development experts skilled in integrating custom APIs to make booking easier and faster and to manage it in real-time.
Given that the direct booking system avoids intermediary platform fees, using a channel manager like BEDS24 to automate the management of direct bookings is advantageous for short-term rental owners and investors, as it significantly contributes to increasing their rental income.
Interested in maximizing your rental income? Find out how to have a quality website for a short-term rental today with our expert marketing team here at CALESSIA Digital, based in the heart of the French Riviera. For more information, contact us.
How to have a Quality Website Tailored to Travelers’ Interests.
It’s important to anticipate the expectations and needs of your prospects in terms of temporary accommodation, such as security, comfort, quality of service, and even the decoration of your apartment. To attract more visitors to your seasonal rental site and convert them into clients, do not hesitate to create content that caters to their interests. Highlight all the details that can add value to your rooms such as lighting, comfort, cleanliness, unique and personalized decorative elements, architectural features of your properties, unique services, accessibility, security, etc.
Hire professional photographers to capture the best shots of your rooms. Indeed, a team of marketing experts will know how to design a quality website for a short-term rental where they can showcase the qualities of your property to propel your site’s SEO to the top of search engine results.
Optimizing Your Website’s SEO
To hope for maximized rental income, do not skimp on the means to improve your SEO on search engines. SEO optimization strategies require certain technical skills, constant updates, and particular attention to data. If you feel incapable of handling it yourself, it is wiser to turn to a marketing agency whose expertise has proven profitable for many properties listed for short-term rental.
Calessia Digital: Your Digital Partner for a Quality Website
More than just a marketing agency specializing in short-term rentals, Calessia Digital is your digital partner whose mission is to assist you in creating a quality website for a short-term rental and implementing a direct booking system on the property’s own website.
Calessia Digital offers an effective solution to enhance the profitability of your real estate asset. By collaborating with Calessia Digital, you benefit from a tailored strategy, adapted to your goals, with powerful tools that can improve your website’s SEO, such as RankMath, and ensure optimal occupancy of your property through an integrated management tool like BEDS24.
