Entrepreneurs, this one’s for you! You’ve waited long enough for good marketing marketing that help bring profit, build a strong brand, and deliver real results. But how do you spot these experts who will help you achieve long-term success? Here is what the our French Riviera team here at CALESSIA Digital has to say about identifying good marketing people.
Table of Contents
1. Good Marketing People Tell the Truth: It’s Not Just About a ‘Pretty’ Website
A visually appealing website is great, but good marketing people bring much more to the table. They provide concrete numbers and actionable insights, helping you connect the dots between your digital presence and your business goals.
Look for marketers who can:
- Calculate ROI (Return on Investment) for campaigns.
- Offer clear estimates for costs and potential profits.
- Advise you on a digital marketing perspective for your business plan, including how to allocate resources effectively.
Numbers don’t lie, and the right marketers will help you make data-driven decisions that boost your bottom line. Here is a good study case on SpaceX marketing strategy.
2. Good Marketing People Are Great Planners
Great marketing doesn’t happen by accident—it requires careful planning and strategic thinking. Good marketing people should be able to develop a well-thought-out roadmap and explain it clearly, ensuring you’re aligned on goals, timelines, and expectations.
Ask yourself:
- Are they proactive in creating strategies that align with your vision?
- Can they break down complex plans into simple steps for you to follow?
- Do they anticipate challenges and have contingency plans ready?
Good marketing people bring clarity and confidence to the table, making it easier for you to trust the process.
3. Good Marketing People Educate and Empower
One of the hallmarks of good marketing professionals is their willingness to share knowledge. They don’t just execute tasks—they educate you along the way, empowering you to make informed decisions.
Often times, there are signs you’re working with the right people:
- They take the time to explain metrics, trends, and tools.
- They train your team (or you) to handle aspects of marketing independently if needed.
- They demystify jargon, ensuring you always understand what’s happening with your campaigns.
Remember, collaboration is key, and knowledge sharing strengthens your partnership.
4. They’re Honest About What Works—and What Doesn’t
Good marketing people don’t just tell you what you want to hear; they tell you what you need to know. If a strategy isn’t working, they’ll admit it and pivot quickly. Transparency and adaptability are critical qualities.
Questions to ask potential marketers:
- How do you handle campaigns that don’t meet expectations?
- Can you provide examples of situations where you’ve had to change course?
- How do you stay up-to-date with industry trends and tools?
An honest, adaptable marketer can save you time and money by focusing on what truly drives results.
5. Results Are Always Front and Center
Ultimately, the proof is in the results. Good marketing people focus on measurable outcomes rather than vague promises. They set clear KPIs (Key Performance Indicators) and deliver regular reports to show progress.
In order to have good marketing people that you are investing in – no matter the scale or size of your marketing budget, make sure they:
- Track and report on campaign performance.
- Focus on metrics that matter, like leads, conversions, and customer retention.
- Continuously refine strategies to optimize results.
Bonus Tip: Don’t Trust (Just) Your Gut when it comes to digital marketing
While trusting your instincts is a valuable tool, it’s not enough in today’s digital world, where marketing scammers are becoming more sophisticated. Good marketing people won’t just “talk the talk”—they’ll back up their promises with tangible results and a proven track record. Furthermore, digital marketing is MEASURABLE (you have followers, clicks, sales, cost per sale and everything around digital marketing can be measured).
Here’s how to protect your business from scams:
- Ask for proof of work: Request case studies, portfolios, or examples of successful campaigns. Genuine marketers will have no issue providing this.
- Demand transparency: Ensure they explain their processes clearly, provide realistic timelines, and give you access to campaign metrics. Avoid anyone who dodges these requests.
- Research their reputation: Look for online reviews, testimonials, or professional certifications that validate their expertise.
- Avoid high-pressure sales tactics: Scammers often push for immediate decisions. Take your time to evaluate your options thoroughly.
By combining intuition with research and verifiable evidence, you’ll be better equipped to identify truly skilled marketers who can deliver results.
Conclusion
Finding good marketing people is about more than just skills—it’s about finding professionals who plan effectively, communicate clearly, and deliver measurable results while empowering you along the way.
At CALESSIA Digital, we pride ourselves on embodying these qualities to help businesses thrive in today’s competitive digital landscape. Let’s turn your vision into success together.
