5 Strategies to Maximize Profitability for Your Airbnb Rental Agency

February 7, 2024
La conciergerie locative pour augmenter ses revenus

The Airbnb Rental Agency sector has revolutionized the real estate rental industry not only in France but also in major cities worldwide. As traditional rental prices rise, renting an apartment or a furnished room has become an indispensable solution for transient travellers, as well as investors and homeowners, who are looking to increase their income through a property management service, often referred to as an Airbnb rental agency.

What Is an Airbnb Rental Agency?

An Airbnb rental agency is a service designed for apartment owners or those who rent out part of their property on a typically temporary basis. The services of an Airbnb rental agency may include comprehensive management of practical aspects such as cleaning, billing, maintenance, key handover, and reservation management. These services aim to lighten the owner’s responsibilities while ensuring a pleasant stay for tenants. This management model is highly popular among travelers because it is more convenient and often less expensive than staying in a hotel.

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How to Earn Money with an Airbnb Rental Agency?

Airbnb rental agencies can make money in several ways: by charging membership fees, on-demand service fees, setting up a subscription model, management fees based on a percentage of the rent, booking fees for each finalized rental, etc. All concierge platforms earn a commission on the rental price. Platforms specializing in posting short-term real estate rental ads, like Airbnb and Booking, charge booking commissions of 15% and 17% respectively.

5 Tips to Maximize Your Property’s Profitability

  1. Optimize Your Online Presence: Create a custom website for short-term rentals with a direct booking gateway, free of third-party commissions. This will help you build a brand of your own, capture returning travellers, and provide an extra advantage for property owners who rent their apartments through your agency. For more information, find our about our booking website development service here.
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  1. Strategic Pricing: Set your rates based on local contexts and seasons to maximize the profitability of your property. For this, you can always use specific third-party tools, such as AirDna or Beyond – leaders in the rental market for dynamic pricing.
  2. Warm Welcome: If you choose to offer in-person check-in, provide your tenants with as much useful information as possible to ensure a pleasant stay. If not, ensure your instructions, emails and communication are flawless, and clear, and that you always reply promptly to their questions or requests.
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  1. Maintain Cleanliness: Keep your apartment impeccably clean to make guests feel comfortable. If you are located in the Var, Nice, or surrounding areas, consider renovating your property if necessary and entrust the work to experts in elegant renovation. Sometimes, travellers can go as far as checking cleanliness outside or a bathroom wall or door – so make sure every tiny corner is properly clean.
  2. Stand Out from Competition: Offer additional services such as regular cleaning, high-speed WIFI connection, and loyalty discounts without undercutting your prices. This will ensure you have returning travellers to your property and increased profits for the apartment owners you collaborate with.

Sample Rates for Airbnb Rental Agency Services

Between tenants, it is essential to clean your property to keep it in perfect order. Cleaning rates vary depending on the season as well as the size and capacity of your property. For a small studio, expect to pay around 60 euros for end-of-stay cleaning. This can go up to 150 euros for a four-room apartment at the start of the season, with rates potentially reaching 250 euros.

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Remember, the services of an Airbnb rental agency are not limited to cleaning but also extend to other activities such as carpet vacuuming and cleaning, with prices also reaching up to 150 euros. You could also offer linen supply, key management, and more.

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